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What is Visual Merchandising
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
So how do we do it?
We Grab Interest
Our highly experienced team will utilise your brand assets to their best in store ensuring the highest VM levels are achieved every time to make the customer journey from window, to trying on, to enabling the sale.
Our teams will also 'police' stores to ensure that P.O.S in situ is being used as required within your own guidelines and updated on time to avoid any legal issues with approved imagery.
We can also, at your request, be present at any store refits to ensure your brand VPG can be adhered to during what will undoubtedly be a rushed and chaotic time in store for all staff.
We Generate Excitement
Each new product launch should be an exciting time for everyone involved. It is a time to refresh staff brand knowledge and re-energise their passion for your brand.
Our team are well versed in getting under the skin of your brand DNA and reliving it with everyone they connect with whether that be on a one to one training session to a full auditorium for corporate training.
Working within your parameters we can implement staff and consumer incentives, including the monitoring, updating and communications direct to stores throughout the set incentive period.
We Help Close The Deal
The team are experienced in stock counts and par levels by line in a stores stock holding and will not hesitate in highlighting any missing key performing SKU's
The resulting effects of all of the above and the relationships our team have with staff can be easily measured in a continued increase at store level to the sell out for your brand. With knock on effects such as gaining better brand positioning in store and larger footprints of display, our team is confident that they can gain the desired increase for your brand results in what is a very competitive marketplace.
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